Associate Consultant at nest consulting
Gina has an extensive experience in driving growth through the creation of products and services that customers love. Using a value proposition design focus, harnessing new technology, and challenging the status quo to create effective business strategies and great fit products and services.
A mix of commercial and IT experience, gained in both corporate and consulting engagements, helps her to ‘bridge the gap’ between IT/IS development teams and business stakeholders from C-suite to teams 'on the ground'.
As Group Advertising Director of Trinity Mirror first, and then as Managing Director at Loot and UCAS, Gina has consolidated her commercial know-how and expertise. During these assignments she successfully improved the companies’ profitability, expanded their commercial reach, and led digital transformations.
Gina is passionate about making change enduring by not just looking at the process and the technology but also working with people at all levels of the organisation, encouraging collaboration and breaking down ‘siloed’ working.
In her consulting work, Gina focuses on developing and training teams to use new, more powerful sales approaches to take the product proposition to market. In speeding up the time from 'idea' to market and de-risking new product development, Gina believes in using a customer centric approach and testing early to get crucial feedback.
Gina is passionate about leading and supporting change by challenging the status quo and working with the people, improving process and harnessing technology.
Gina is a Certified SAFe® 5 Agilist, a facilitator, coach, mentor and educator and a BCS Certified Agile Practitioner, Lean & Product Management consultant.